It’s time to swap your bronzer out for blush as the “I’m cold” makeup trend sweeps the internet. “It feels inauthentic to be tan when you’re not poolside, but when it comes to our makeup, we still need that extra bit of dimension and pop,” says makeup artist Disco. Not to mention, it’s a pretty easy look to attain, and perfect for the darker months when we’re looking for lower-maintenance makeup looks. The look perfectly compliments winter style and is long-lasting, making it ideal for blustery winter weather, says RÓEN BEAUTY’s creative director Kate Synnott.
Celebrity makeup artist Sandy Linter says the “I’m Cold” makeup look is very reminiscent of the early 70s, and she loves it. Kevyn Aucoin global director of artistry and education Nick Lujan describes the current trend as “a fresh, just stepped in from the cold and ready to snuggle up with some hot cocoa look.” It’s youthful and doll-like with a lot of glow, adds Lujan, which sounds like a dreamy way to show up to holiday parties or après-ski.
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