Global streetwear brand Ksubi have opened their first UK standalone store, located in the heart of Soho on 10 Carnaby Street. The opening will also coincide with the launch of a limited-edition collaboration with London-based artist Slawn.
“London’s been calling us for some time with its buzzing music and arts communities. At Ksubi, we celebrate the triumph of the creative outsider – the rebels doing things their own way and to their own beat. We’ve found our LA and New York stores have become hubs for our crew to hang out and we hope London will be the same,” said Ksubi CEO Craig King.
The opening of the London store marks a milestone in the brand’s expansion in the UK and Europe. Established in 1999 in Sydney, Australia, Ksubi was born from a creative collective who began making clothing out of a spirit of individuality and authenticity. Now 23 years in business, the brand has expanded into a global movement, fuelled by its loyal celebrity fan base ranging from artists such as A$AP Rocky and Travis Scott, with the US becoming its primary market.
Sold with some of the world’s most prestigious retailers from luxury retailers Saks 5th Avenue and Neiman Marcus in the US and Selfridges, Browns Fashion and Liberty in the UK, to streetwear giants such as Ssense and Kith, Ksubi has grown from 100 to 300 WS accounts in the past 3 years. This has resulted in triple the amount of sales. In 2022, the brand undertook a large expansion in bricks-and-mortar. Alongside its NYC and LA stores, they opened flagships in Miami, Chicago and now London.
Working in partnership with renowned London-based design consultancy Brinkworth for the London store design, 10 Carnaby Street is set to become a retail destination for Ksubi’s European customers.
The first floor features high-end details such as an inlaid red marble cash desk and a bold concrete ceiling which compliments grey granite display plinths and custom clothes rails. The basement level will feature an exclusive private shopping space, created to host Ksubi’s VIP customers, as well as customer personalisation workshops.
The distinctive and unique concept celebrates Ksubi’s rebellious spirit combined with its luxury presence, creating a harmonious contrast between its distressed and premium materials.